Illustration · for brands and campaigns
Advertising illustration no one can copy.
Stock photos are everywhere already. Original advertising illustration is the alternative that stops the eye, builds brand recognition and won't show up tomorrow at your competitor's.
Why advertising illustration
Swap boring posts for illustration.
Commissioning professional advertising illustration is a strategy for standing out and building brand strength. Instead of average posts that vanish in the noise, original illustration draws attention, grows engagement and builds trust.
Stock libraries sped up design and communication, but they lose value the moment a competitor publishes the same image. Recycled motifs stop getting noticed. Original illustration does what stock never can.
A well-designed illustration strengthens a brand's authenticity and image. It lets you show complex concepts and abstract ideas that would be hard to capture in a photo. It stays in the head longer than another photo carousel.
Where it works
What I can illustrate for you.
Posts, posters, stickers, cards, campaign materials - from a single graphic to a consistent series. We match the scope to what you actually need.
- 01
Social media posts
Posts that stand out in the feed - your own style instead of stock photos everyone has seen. A single illustration or a series under one campaign.
- 02
Posters and event materials
A poster for a corporate event, conference, product launch, festival. Illustration that builds atmosphere and stays in the head after the event.
- 03
Stickers and promotional items
Holiday stickers, holo stickers, branded swag. A small form that, handed out or stuck somewhere, carries the brand further than a banner.
- 04
Greeting cards for companies
Christmas, birthday, thank-you cards for clients and partners. Illustration instead of a stock Christmas tree - a gift, not an obligation.
- 05
Campaign illustrations
A series of consistent graphics across channels - landing page, ad, leaflet, social. One mood, the same character, a clear campaign identity.
- 06
Campaign key visual
The main visual for a campaign - one coherent image that carries the whole message across every channel.
Selected work
See sample realizations.
What you get
Files ready to publish.
Digital versions: RGB files matched to social media (Instagram, Facebook, LinkedIn), vertical, square and horizontal formats - whatever your campaign needs.
Print files: CMYK with proper bleed and resolution for posters, stickers, cards, leaflets. Your printer gets everything they need.
Series consistency: for a campaign, I make sure all the graphics hold one mood - palette, character. The brand speaks with one voice on every surface.
How collaboration works
How an illustration takes shape.
4 steps, clear milestones, no surprises. From the first email to the final files on your drive.
- 01
You send an inquiry
You describe the brand, the campaign, the channel where the illustration will live (social, poster, packaging). The more context, the faster I hit the right tone.
- 02
We agree on scope and quote
We pin down the scope - single graphic or series, file formats, timing. I present a schedule and a quote tailored to your budget.
- 03
I present the project for approval
I do a concept sketch, then the full illustration. You flag notes - I rotate the character, change the palette, lock the details before finalization.
- 04
I finalize the project
Last tweaks and file prep - RGB for social, CMYK with bleed for print, vector versions if the campaign needs them.
Client opinions
What my clients say.
"Yes, they came out beautifully and I can't wait to see them in person. Thank you for the patience with revisions."
"I have to admit I teared up seeing the whole thing. Exactly the illustration I dreamed of for the brand."
"I'm enchanted by the sketches. The illustrations can really convey emotion. Congratulations on the ideas and the talent!"
Pricing
Custom quote.
Price depends on scope (single piece or series), complexity, file formats and timing. I tailor it to what you actually need - no rounding up.
You get a quote after submitting the form. I reply within 48h. I work under contract and on VAT invoice - no accounting surprises.
Frequently asked
Scope, files, timing.
The questions brands ask most often when ordering advertising illustration. Missing something? Write to me.
01 How is advertising illustration different from a stock photo? +
A stock photo has already been bought by dozens of companies - you'll see the exact same image at a competitor, in an insurance ad and on a healthy-eating blog. Advertising illustration is made for you. The character, the palette, the composition - all tuned to your brand. It belongs to you, not to a stock library shared by everyone else.
02 Can I order a series of illustrations for a whole campaign? +
Yes. I most often work in series - 3, 5, 10 graphics holding one mood, palette and character. The campaign stays consistent across every channel: landing page, posts, ads, posters, leaflets. The series price is proportionally lower than ordering pieces one by one.
03 What file formats do I receive? +
You receive RGB files for social (JPG, PNG in high resolution) and CMYK with bleed for print (PDF, TIFF). If the campaign needs it, I add vector versions (SVG, AI). Everything ready to publish and print - no extra processing on your side.
04 How long does the project take? +
A single illustration usually 2-3 weeks - from first sketch to final files. A series for a campaign is 4-6 weeks, depending on the number of graphics and revisions. We agree on the deadline at the start, so you know when materials will be ready to publish.
05 Do you work on a VAT invoice? +
Yes. I run a business, issue VAT invoices, work under contract. No surprises on the accounting side - you can safely book the cost in the company ledger. For international clients: bilingual PL/EN contracts available.
06 Can I use the illustration without limits? +
Rights scope is set in the contract - standard is the right to use the illustration in the campaign it was made for, across all channels (online, print, promo materials). If you plan wider use (e.g. prints on products for sale), flag it in the inquiry - we add the right clauses.
Good to know
Before you ask.
01What is a key visual, and why does my campaign need one?+
A key visual is the main visual motif of a campaign - one coherent image that carries the whole message across your landing page, ads, posts, posters and leaflets. Unlike a logo, which stays with the brand for years, I build a key visual for one specific campaign. It keeps every piece on the same mood, palette and character, so people recognise it's you at a glance.
02Do you make illustrations for ad banners?+
Yes. I illustrate banners for display campaigns, social media ads and website banners. You get RGB files in the formats each channel needs - vertical, square, horizontal, whatever the placement calls for. If the banner is part of a bigger campaign, I keep it in the same mood as the rest of the materials, so everything speaks with one visual voice instead of falling apart from one placement to the next.
03What kind of social media illustration works best?+
The strongest social media illustration has its own character, not a stock photo the whole feed has already seen. I make single graphics and full campaign illustration series, tied together by palette and character. You get RGB files sized for Instagram, Facebook and LinkedIn - vertical, square and horizontal. A series that holds one mood builds recognition faster than scattered, one-off posts.
04Will you match the illustration to my visual identity?+
Yes. If you have a brand book or a set palette and style, I work in your colours and shape the illustration so it fits the rest of your communication. If you don't have an identity yet, we agree on the direction at the start - references, mood, tone. The point is for the illustration to look like part of your brand, not a separate element bolted on.
05What should I prepare before sending an advertising illustration inquiry?+
A short brief helps most: which brand, which campaign, and where the illustration will live - social media, poster, packaging. Add a few references you like and the date you need the materials by. The more context I get, the faster I land on the right tone and the more precise a quote I can send back. I reply within 48 hours. You don't need a finished brief - an idea is enough.
06Can advertising illustration be used for large-format printing?+
Yes. I prepare print files in CMYK, with bleed and at the resolution your printer expects, so the illustration looks good on a poster, on event materials and on stickers - not just on screen. If you already know a graphic is going large, mention it in your inquiry. Then I choose the composition and detail so it reads well both up close and from a distance.
From the studio blog
More from my studio.
Blog originally in Polish - English translation in progress.
Illustration· 12min read
Jak wydać książkę dla dzieci - kompletny przewodnik
Co trzeba wiedzieć, żeby wydać książkę dziecięcą - wydawnictwo vs self-publishing, redakcja, ilustracje, druk, ISBN, dystrybucja i promocja. Krok po kroku.
Illustration· 11min read
Jak przygotować brief dla ilustratora - poradnik dla autorów
Brief to fundament współpracy z ilustratorem. Co powinien zawierać, czego unikać, jak opisywać postaci i sceny - praktyczny przewodnik dla autorów książek dziecięcych.
Illustration· 10min read
Psychologia koloru w ilustracjach dla dzieci
Jak kolory wpływają na odbiór ilustracji przez dzieci. Ciepłe i chłodne barwy, kontrasty, paleta według wieku - praktyczny przewodnik dla autorów.
Start a project
Got a project? Let's talk.
I make art that stays - with emotion and attention in every project. Children's book illustration delivered worldwide, wedding and B2B event live painting across Poland - every project starts the same way: an inquiry, a conversation, a decision. Write to me directly. The Bujnowłosa studio is me and a decade-plus of practice.