Services for brands
Illustration that
gives your
product a face.
Instead of a stock-photo fruit montage on a jelly box - original illustration that tells the product's story the way no photo can. For brands that want to look different from the competition.
Why it matters
Product illustration uncovers
the product's second layer.
"Serving suggestion" - the small-print disclaimer under a stock photo of perfect fruit on a jelly packet. There are no whole strawberries in the sachet. Instead of explaining it in fine print, you can illustrate what's actually inside in a more interesting, more honest way - without misleading anyone.
The same goes for other categories. Products that aren't visually exciting - or are too generic - have a second layer: their function, their character, the associations around them. Product illustration brings that out. We focus on what's distinctive and strong, not on pretending the product looks different than it does.
If a product is known well enough to play with, we make a metaphor. That's how the beer series inspired by the Four Horsemen of the Apocalypse came out of my studio: each beer, depending on flavor and strength, got a different horseman. "Death" - of course the strongest. Packaging stays on the shelf at home long after the contents are gone.
What I do
Product illustration, six
ways for your brand.
Packaging, label, print, wall mural, game card, series. Every project is a different production technique - files have to land at the right printer in the right format.
- 01
Packaging and label
Illustration on a box, bottle, pouch, jar. Shows the contents without stock-photo fakery, gives the product a face and character.
- 02
Print on product
Patterns for t-shirts, mugs, socks, pillows, bedding. I design graphically so the same artwork holds together across very different surfaces.
- 03
Wallpaper and wall mural
Illustration on a wall - a child's room, an office, a cafe. Repeat pattern or one large composition. Files ready for large-format printers.
- 04
Product series
A line of drinks, cosmetics, candles - several visually consistent variants. Like the beer series inspired by the Four Horsemen of the Apocalypse I delivered.
- 05
Game cards and accessories
Board game cards, themed decks, game accessories. Every illustration has to work in a small format and read clearly at a glance.
- 06
Promo merch & swag
Illustrations for promotional merch - tote bags, t-shirts, stickers, coasters. On-brand swag people actually keep.
Illustration on the product
Product illustration straight
onto the product.
Putting illustration directly on products is growing fast in apparel and textiles. Original t-shirt prints, graphics on jackets, custom patterns on socks - today this is how people express themselves. The same pattern can mean something different on two different people - that's the point.
We also like to personalize our surroundings. Illustration can land on cushions, bedding, a baby blanket, a child's wall mural. In the kitchen - on the mug of daily coffee or tea. Each surface has its own rules: different print technique, different file format, different resolution. I confirm this with your printer before we start.
Selected work
Recent realizations
How collaboration works
Four steps, no
invoice surprises.
From inquiry to production files. Brief, quote, project, approval, finalization - four stages, clear milestones, VAT invoice on completion.
- 01
You send an inquiry
You describe the product, the category, the audience and what you want the illustration to do. The more detail, the faster I understand what you need.
- 02
We agree on scope and quote
Based on the inquiry I lay out scope, timeline and quote. We pin down file formats - packaging, label, wallpaper, print on product.
- 03
I present the project for approval
First a sketch, then the full illustration. You flag notes, ask, request revisions - we lock the direction together before finalization.
- 04
I finalize the project
Final tweaks and production-ready files - CMYK with bleed for print, RGB for social media, high-resolution archive.
Pricing
Custom quote.
Price depends on illustration complexity, number of variants (series vs single piece), usage (one-off campaign vs multi-year packaging is two different rates), timeline and rights scope. Always custom pricing, net rates, VAT invoice.
You get a concrete quote after submitting the form. I reply within 48h.
Use cases
Where product illustration works.
- 01
Craft alcohol label
Winery, craft brewery, small-batch distillery - original label design gives a small brand the character a printed photo of the bottle can never capture.
- 02
Candle, soap, cosmetics
A label on a soy candle jar, a cream tube, a soap wrap. A delicate product the customer buys with their eyes before they ever smell it.
- 03
Packaging for sweets
A chocolate box, a praline case, a bag of gingerbread. Packaging illustration turns sweets into a ready-made gift before anyone even unties the ribbon.
- 04
Full board game
Not just the cards. I illustrate the board, tokens, rulebook and box - one consistent game world that reads clearly at every scale.
- 05
Puzzles and kids' games
Artwork for jigsaw puzzles, memory games and educational boards. One composition that works both cut into pieces and seen as a whole picture.
- 06
Limited-edition packaging
A holiday or anniversary version of the box with original illustration. A reason for the brand to show a new side - and for the customer to buy now.
Most asked
What exactly is product illustration?
The questions brands ask most often when considering illustration over photography. Missing something? Write to me.
01 What exactly is product illustration? +
Product illustration is original artwork that plays the role of a product photo. It can be realistic or highly stylized - depending on the brand. It gives what photography can't: character, metaphor and a unique style - authored work, not a stock image shared across the industry.
02 Why illustration instead of photos? +
Illustration gives a brand flexibility photography can't match - you can show metaphor, atmosphere, a concept that can't be photographed. It's authored: you guarantee a competitor won't put identical stock right next to you on the shelf. That builds shelf recognition and brand identity in communication.
03 How does product illustration affect branding? +
Custom illustration builds a consistent visual style that a customer recognizes without seeing the logo. It communicates brand values - innovation, tradition, warmth, humor - through the drawing itself. A long-term investment in brand identity, not a one-off campaign.
04 Do I get print-ready files? +
Yes. Files arrive in the format your printer needs - CMYK, bleed, 300 dpi minimum, vector or raster depending on production technique. Textile prints have different requirements than offset packaging. I confirm specs with your printer before finalizing.
05 Who owns the rights to the illustration? +
Rights transfer is set in the contract. Standard: full usage rights on agreed exploitation fields (packaging, campaign, social media). Moral rights stay with me by law, but signature on packaging isn't required - that's your call.
Start a project
Got a project? Let's talk.
I make art that stays - with emotion and attention in every project. Children's book illustration delivered worldwide, wedding and B2B event live painting across Poland - every project starts the same way: an inquiry, a conversation, a decision. Write to me directly. The Bujnowłosa studio is me and a decade-plus of practice.
From the studio blog
More from my studio.
Blog originally in Polish - English translation in progress.
Illustration· 12min read
Jak wydać książkę dla dzieci - kompletny przewodnik
Co trzeba wiedzieć, żeby wydać książkę dziecięcą - wydawnictwo vs self-publishing, redakcja, ilustracje, druk, ISBN, dystrybucja i promocja. Krok po kroku.
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Jak przygotować brief dla ilustratora - poradnik dla autorów
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